In The Age Editorial today they returned to that reoccurring chestnut the obesity problem and the advertising of junk food to children.
“Yet today we face a challenge to our own opposition to the nanny state. It is the question of junk food advertising aimed at children and whether it should be banned, or at least restricted. Until now the Howard Government has rightly refused…It is not that long since libertarians argued passionately against banning cigarette advertising or laws requiring individuals to wear seatbelts in cars. Yet, decades after these changes, the net effect of these reforms has been of almost incalculable benefit to our society….Unless we take more aggressive action, an obesity epidemic could be another public-health disaster just over the horizon. Prevention is better than cure. The best way to prevent obesity may well include developing a better way to market food and drink treats which, consumed in excess, can cause so much unhappiness.”
It interesting how the focus of the editorial is on some kind of liberty/health trade-off, as if they are the only two choices in this debate. This is exacerbated by a quote from Tony Abbott:
“The point I make is that we’ve got to accept a certain amount of sub-optimal outcomes because we live in a free society and, to some extent, people need to be able to make their own mistakes.”
It is of course, practically axiomatic that in a free society people need to make their own mistakes. I am not sure it is best to describe these types of outcomes as “sub-optimal”. This makes it sound as if the Government mandating personal behaviour is the “optimal” outcome that allowing liberty is somehow less than. Obviously this is not always, or even mostly, true. If it was then Communism would be a raging success and the Soviet Union shinning light of modern society.
This is not to say that Government intervention cannot work, but it doesn’t always, or even often. The success or not of of Government intervention depends on nature of the problem, the mechanisms of action, the available options and tools, the effectiveness of those tools, etc
The public health experts like to use tobacco as a demonstration of the effectiveness of this type of intervention, but i cannot help feel that that was a more straightforward issue. Tobacco causes cancer, therefore reducing smoking reduces cancer.
Isn’t obesity a more complex problem, caused by changing lifestyles – access to more and different food, more processed food generally, less exercise, etc. How all these interact and have changed over time is not clear, and whether banning junk food advertising would have a significant impact is also not clear. I suspect much large societal changes (for example driving kids to school, rather than walking) are in effect here, rather than advertising.Not that there is necessarily anything wrong with a ban, the liberty of commercial food firms to advertise to children, is not a liberty I would worry about loosing, but it surely must have some chance of success to make it worthwhile.